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Performance Marketing: Definition, Metrics & Optimization Guide

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In today’s digital-first world, brands no longer want to spend blindly on advertising. They want measurable results. That’s exactly where Performance Marketing comes in — a results-driven approach where advertisers pay only when a specific action is completed, such as a click, lead, sale, or app install.

Unlike traditional brand marketing, performance marketing focuses on data, ROI, and accountability, making it one of the fastest-growing areas of digital marketing.

 What is Performance Marketing?

Performance marketing is a pay-for-results digital marketing strategy. Instead of paying for visibility alone, advertisers pay only when users take measurable actions.
Common actions include:
  • Clicks
  • Leads
  • Sales
  • App Installs
Performance marketing is used across platforms like Google Ads, Meta Ads, Affiliate Networks, and Native Ads.

✅ Key advantage: Every rupee spent can be tracked, measured, and optimized for better returns.

Key Metrics in Performance Marketing

To measure effectiveness, marketers rely on a set of performance metrics:
  • Impressions & Reach → Visibility of your ads
  • CPC (Cost Per Click) → Spend per click
  • CPM (Cost per Mille) → Cost per 1,000 impressions
  • CPV (Cost Per View) → Spend per video view
  • CTR (Click-Through Rate) → % of people who clicked
  • CR (Conversion Rate) → % of people who took the desired action
  • CPA (Cost Per Acquisition) → Cost to acquire one customer
  • CAC (Customer Acquisition Cost) → Total spend per customer
  • CPI (Cost Per Install) → Spend per app install
  • ROAS (Return on Ad Spend) → Revenue per ad spend
  • ROI (Return on Investment) → Profitability after all costs
  • AOV (Average Order Value) → Average value per purchase
  • LTV (Lifetime Value) → Revenue per customer over their lifecycle

These metrics help marketers track performance, allocate budgets smartly, and optimize campaigns for profitability.

ROAS (Return on Ad Spend) 
ROAS shows how efficiently ad spend is turning into revenue.
Formula:
👉 This means for every ₹1 spent, you earn ₹5.
ROAS < 1 → You’re losing money
ROAS = 1 → Break-even

ROAS > 1 → Profitable

 

How to improve ROAS:

Improve conversion rate (better landing pages, optimized funnel)
Use precise audience targeting
Reduce CPC through ad testing

Retarget potential customers

ROI (Return on Investment)

While ROAS focuses only on ad spend, ROI gives the bigger picture by including all marketing costs.
Formula:

👉 A 300% ROI means you earned 3x your total investment.

ROI vs ROAS: The Key Difference

 

Goals of Performance Marketing
The ultimate aim of performance marketing is to generate measurable results:
  • Drive website traffic
  • Generate qualified leads
  • Boost online sales
  • Retarget potential customers
  • Increase app downloads
How to Optimize Performance Marketing

Optimization is what makes performance marketing powerful. Here’s how marketers fine-tune their campaigns:

1. Audience Optimization
  • Use lookalike audiences
  • Refine targeting by behavior & interests
  • Retarget website visitors & cart abandoners
2. Landing Page Optimization
  • Ensure fast loading speed
  • Design mobile-first layouts
  • Add clear and prominent CTAs
  • Run A/B tests on different versions
3. Budget & Bidding Strategy
  • Start with auto-bidding to learn
  • Set CPA or ROAS targets
  • Allocate more budget to high-performing campaigns
4. Funnel & Tracking Optimization
  • Track micro-conversions (add-to-cart, sign-ups, video views)
  • Use remarketing & email nurturing to recover drop-offs
  • Install tracking pixels for accuracy
  • Monitor with GA4, UTM tags, and CRM tools
Performance marketing isn’t about spending more — it’s about spending smarter. By focusing on ROI and ROAS, brands can measure every rupee, optimize campaigns, and scale only what works.
With the right mix of targeting, creatives, landing pages, and bidding strategies, businesses can maximize their growth, profitability, and long-term customer value.
How to Add or Remove Admins in Shopify

Steps to Add or Remove Admins from a Shopify Store

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Managing access to your Shopify store is essential for maintaining security and productivity, especially when working with a team. Whether you’re bringing in a new team member, hiring a developer, or removing someone who no longer needs access, it’s important to understand how to properly manage admin and staff permissions.

In this updated 2025 guide, we’ll walk you through the step-by-step process to add or remove admins and staff accounts in Shopify.

What Is an Admin in Shopify?

An admin is a staff member with access to manage most or all features in your Shopify store. The store owner has full control, including the ability to manage users, update billing, and transfer ownership.

Shopify allows store owners to create staff accounts with custom permissions, giving different levels of access based on each team member’s responsibilities.

How to Add an Admin or Staff Account in Shopify (2025)

 

Step 1: Log in to Your Shopify Admin

Go to shopify.com, log in, and access your store’s admin dashboard.

Step 2: Navigate to Settings > Users and Permissions

In the bottom-left corner of your dashboard, click Settings, then select Users and Permissions.

Step 3: Click “Add Staff”

On the Users and Permissions page, click the Add staff button at the top-right.

Step 4: Enter Staff Details and Permissions

Add the staff member’s name and email address.
Select the appropriate permissions. You can grant full admin access or limit access to specific areas such as orders, products, or marketing tools.

Step 5: Send the Invitation

Click Send invite. The staff member will receive an email to accept the invitation and set up their login credentials.

How to Remove an Admin or Staff Member in Shopify (2025)

Step 1: Go to Settings > Users and Permissions

From your admin panel, return to Settings and click on Users and Permissions.

Step 2: Select the Staff Member to Remove

Click on the name of the staff member or admin you wish to remove.

Step 3: Click “Remove Staff”

Scroll down and click Remove staff, then confirm. The user will immediately lose access to your store.

Important: Only the store owner can remove admins or transfer ownership. You cannot remove yourself unless ownership is transferred first.

Shopify Staff Account Limits by Plan (2025)

Different Shopify plans allow different numbers of staff accounts:

  • Basic Shopify – 2 staff accounts

  • Shopify Plan – 5 staff accounts

  • Advanced Shopify – 15 staff accounts

  • Shopify Plus – Unlimited staff accounts

If you need additional users, you may need to upgrade your subscription plan.

Using Collaborator Accounts for Partners and Agencies

If you work with external developers or marketers, Shopify allows them to request collaborator access without using one of your staff account slots.
You can approve or deny these requests from your Users and Permissions section.

How to Sell on Amazon India – Steps & Documents required

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Documents Required:

To complete the Amazon India seller registration, you will generally need the following documents and information:

  • Contact Information:
    • Email address.
    • Active mobile phone number (for verification via OTP).
  • Identity Proof:
    • PAN (Permanent Account Number) card (both individual and business, if applicable).
    • Government-issued ID (such as Passport, Driver’s License, Voter ID).
  • Address Proof:
    • Official document with your business address (e.g., bank statement, electricity bill, telephone bill, credit card statement – must be dated within the last 180 days).
  • GST Registration Information (if applicable):
    • GSTIN (Goods and Services Tax Identification Number).
    • GSTIN certificate (REG-06 with Annexure A and Annexure B).
  • Bank Account Information:
    • Bank account holder’s name.
    • Bank account number.
    • IFSC (Indian Financial System Code).
    • Account type (Savings or Current).
  • Business License or Registration Details (if applicable):
    • If you are registered as a business entity (LLP, Private Limited Company, etc.), you may need to provide your company registration number and certificate of incorporation.

Once you have all these documents ready, you can start registering as a seller on Amazon.
Here are the steps

  • Register as a Seller:

    • Go to the Amazon Seller Central website for India: https://sell.amazon.in/
    • Click on “Start Selling”.
    • You can either sign in with your existing Amazon customer account or create a new one.
    • Provide the required information, which typically includes:
      • Your business name or legal name.
      • Your business address and phone number.

  • Provide GST Details:

    • Enter your Goods and Services Tax (GST) number. This is mandatory for most product categories in India.
    • If you sell GST-exempt products (like certain books), you might be able to indicate that during registration.
    • You may need to upload a copy of your GSTIN certificate (REG-06 with Annexure A and Annexure B). The accepted formats are PDF, JPG, or DOC (under 10MB). Verification can take up to 72 hours.

  • Verify GST Number:

    • After entering your GST number, you’ll likely need to verify it by uploading the GSTIN certificate.

  • Enter Your Store Name:

    • Choose a unique name for your Amazon.in store. This is how customers will see your business on Amazon. You can use your existing business name or create a new one. Amazon may also provide auto-generated suggestions.

  • Add Your Pickup Address Details:

    • Specify the address from where your products will be picked up for delivery. This can be the address registered with your GST or a different address within the same state.

  • Choose a Shipping Method:

    • Amazon offers different shipping options:
      • Easy Ship: You store and pack orders, and Amazon picks up and delivers them. You’ll be charged additional fees for this service.
      • Self Ship: You handle the storage, packing, and shipping yourself or use a third-party service.
      • Fulfillment by Amazon (FBA): You send your products to Amazon’s fulfillment centers, and they handle storage, packing, shipping, and customer service. This often makes your listings eligible for the Prime badge.

  • Add Bank Account Details:

    • Provide the details of an active bank account where Amazon will transfer your sales proceeds. You’ll need the bank account holder’s name, account number, IFSC code, and account type.

  • Select Default Tax Rate (Product Tax Code – PTC):

    • Choose the appropriate GST rate applicable to your product categories as notified by the government. This will be used for calculating taxes on your listings if you don’t specify a tax code for individual products.

  • List Your Products:

    • Once your account is set up, you can start listing your products. You can either:
      • Match an existing listing: If someone else is already selling the same product on Amazon, you can find the listing using the product’s ASIN (Amazon Standard Identification Number), UPC (Universal Product Code), EAN (European Article Number), or ISBN (International Standard Book Number) and add your offer (price, quantity, shipping options).
      • Create a new listing: If your product is new to Amazon, you’ll need to create a detailed listing with:
        • Title: A concise and informative title (up to 200 characters, with the first letter of each word capitalized).
        • Images: High-quality product images (at least 500 x 500 pixels, ideally 1000 x 1000 for better quality). Follow Amazon’s image guidelines. You can upload multiple images.
        • Variations (if applicable): If your product comes in different colors, sizes, etc., you can create variations within a single listing.
        • Bullet Points: Short, descriptive sentences highlighting the key features and benefits of your product.
        • Description: A more detailed description of your product, using relevant keywords to improve searchability.
        • Price: Your selling price for the product.
        • SKU (Stock Keeping Unit): A unique identifier you assign to your product to manage your inventory. If you don’t provide one, Amazon will generate one for you.
        • Product Identifiers (if applicable): GTINs like UPC, EAN, or ISBN. If your product doesn’t have these, you might need to apply for a GTIN exemption.
        • Maximum Retail Price (MRP): This is a mandatory field for most categories (excluding books).

  • Launch Your Store:

    • After listing at least one product, you can launch your store and start selling.

      If you have any queries or support required, kindly contact : 9656290162

Meta Business Verification for Whatsapp API

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Meta Business Verification for Whatsapp API

 

Business Manager Verification Process

1. Fill up basic business details in “Business Info”

    Steps:-Go Meta Businesss Sute  → Setting → Business Manager → Business Info  → In the My info section, Click Edit  → Click Save

 

2. Access Business Manager Security Center

To start the verification process go to Security Center and click Start Verification in the Business verification section

  • Click on Get Started
  • Enter your business information, then click Next.
  • If your business is listed, then verify details and enter confirmation code.
  • If your business isn’t listed, choose None of these matches or the correct option from the list.
  • Verify your business information and submit the Business documents.
  • Post submitting the Business documents, specify how you would want to receive a verification code on your business phone number- by text, phone, or email.
  • Enter the code and Click Submit.

 

After you upload the documents, Meta will review them as quickly as they can. This may take several days. You can check the current status of your verification by going to your Security Center.

When your business is verified you will be notified and you will also see the verified status in your account

Accepted document types:-

The primary document types that are acceptable for business verification are as follows. Make sure that these documents are not expired and are issued by the relevant authorities.

  • Certificate/Articles of incorporation
  • Business registration or licence document
    1. Government-issued business tax document: This could include a tax certificate. Self-filed tax documents are not accepted.
  • Business bank statement
  1. Utility bill: A utility bill is only accepted for Business address and Phone number. The legal business name must be on the utility bill. A utility bill is not an acceptable document for legal business name verification
steps to give linkedin business page access to others

Steps to give LinkedIn business page access to others

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How to give LinkedIn business page access to others. Here are the steps:

  • Log in to your LinkedIn account and navigate to your company page.
  • Click on the “Admin” tab located in the top right corner of your company page.
  • Select “Manage Team Members” from the dropdown menu.
  • Click on the “Add Team Member” button.
  • Enter the email address of the person you want to give access to.
  • Choose the appropriate role for the team member.
    Options may include:
    Administrator: Can manage all aspects of the company page.
    Content Manager: Can create and publish content.
    Social Media Manager: Can manage social media integrations.
    Page Insights Viewer: Can view page analytics.
    Custom Role: You can create a custom role with specific permissions.
  • Click “Invite” to send an invitation to the person.
  • The invited person will need to accept the invitation before they have access to your company page.

How to Add a Manager to Your YouTube Channel?

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Using a computer:

  1. Go to YouTube Studio [YouTube Studio].
  2. Click on “Settings” in the left sidebar menu.
  3. Under “Settings,” click on “Channel” (for personal accounts) or “Permissions” (for brand accounts).
  4. Click on “Add or remove managers” (for personal accounts) or “Manage permissions” (for brand accounts).
  5. Enter the email address of the person you want to make a manager.
  6. Select “Manager” from the dropdown menu that defines their access level.
  • Manager permissions: Managers can upload videos, manage playlists, edit basic channel information, respond to comments, and more.
  1. Click “Invite.”

Using the YouTube Studio app:

  1. Open the YouTube Studio app and tap on your profile picture.
  2. Select “Settings” from the menu.
  3. Tap on “Permissions.”
  4. Tap on “Invite” and enter the email address of the person you want to add.
  5. Choose “Manager” from the access level options.
  6. Tap “Send invitation.”

The invitee will receive an email with instructions to accept the invitation and become a manager of your channel. The invitation expires after 30 days if not accepted.

Steps to add Admin to a Facebook business page 2024

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Steps to add Admin to a Facebook business page

 

Using a computer:

  • Log in to your Facebook account.
  • Go to your Facebook page. You can find it in your list of pages or by searching for its name.
  • Click on “Settings” in the top menu.
  • Select “Page Roles” from the left-hand menu.
  • Under “Assign a New Page Role,” enter the name or email address of the Facebook profile you want to add as an admin.
  • Choose “Admin” from the dropdown menu next to their name.
  • Click “Add” to send the invitation.
  • The person you invited will receive a notification to accept the admin role.\

 

Using the Facebook app:

  • Open the Facebook app on your phone.
  • Select the menu button (three horizontal lines) at the bottom right corner.
  • Select the page you want to add an admin to.
  • Tap the menu button again at the bottom right corner.
  • Scroll down and select “Professional dashboard.”
  • Under “Tools,” select “Page Access.”
  • Next to “People with Facebook access,” select “Add New.”
  • Search for the person you want to add as an admin and select them.
  • Once you select the person, scroll down and toggle on “Allow this person to also have full control.”
  • Confirm by selecting “Give Access.”
  • Enter your Facebook password and select “Confirm.”

How to add a manager or owner to a Google Business Profile

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Here are the steps how to add a manager or owner to a Google Business Profile:

1. Access your Business Profile:

2. Choose the location (if applicable):

  • If you manage multiple locations, select the specific location you want to grant access to.

3. Open the user management settings:

  • In the top right corner of your Business Profile, click the three dots.
  • A menu will appear. Select “Business profile settings” and then “People and access.”

4. Invite a manager or owner:

  • Click the “Add” button in the top left corner.
  • Enter the email address of the person you want to add.
  • Choose their access level: “Owner” or “Manager.”
    • Owner has full control over the profile, including adding/removing managers and transferring ownership.
    • Manager can manage most aspects of the profile but has fewer permissions than an owner.
  • Click “Invite” to send the invitation.

5. The invitee receives an email:

  • The person you invited will receive an email notification with instructions to join the Business Profile.

Additional notes:

  • You can change the access level of existing managers or owners later by following the same steps and selecting a different role.
  • Only the primary owner can transfer ownership of the Business Profile to another user.
Best video search engines 2024

The 10 Best Video Search Engines in 2024

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In our online world, video search engines are like magical guides helping us find the videos we want to watch. But have you ever wondered why they’re so important?

Well, let’s break it down in simple terms. Imagine the internet is a huge library, and videos are the books. Now, without a search engine, finding the right book would be like trying to find a needle in a haystack! That’s where video search engines come in handy.

Video search engines can understand what we type into the search bar and show us videos that match our interests. With so many videos out there, it’s easy to get overwhelmed. But video search engines filter out the junk and show us the videos that we’re most likely to enjoy.

Ever noticed how video platforms suggest videos you might like? That’s because they learn from what you watch and suggest similar stuff. It’s like having a friend who knows your taste in videos.

Here are the top 10 video search engines in 2024.
1. Google
2. YouTube
3. Bing
4. Dailymotion
5. Vimeo
6. DuckDuckGo
7. TikTok
8. Yandex
9. Ecosia
10. Swisscows