Search Engine Marketing

Search Engine Marketing
Search Engine Optimization
Local SEO

Google Business Optimization

How to add a manager or owner to a Google Business Profile

Here are the steps how to add a manager or owner to a Google Business Profile:

1. Access your Business Profile:

2. Choose the location (if applicable):

  • If you manage multiple locations, select the specific location you want to grant access to.

3. Open the user management settings:

  • In the top right corner of your Business Profile, click the three dots.
  • A menu will appear. Select “Business profile settings” and then “People and access.”

4. Invite a manager or owner:

  • Click the “Add” button in the top left corner.
  • Enter the email address of the person you want to add.
  • Choose their access level: “Owner” or “Manager.”
    • Owner has full control over the profile, including adding/removing managers and transferring ownership.
    • Manager can manage most aspects of the profile but has fewer permissions than an owner.
  • Click “Invite” to send the invitation.

5. The invitee receives an email:

  • The person you invited will receive an email notification with instructions to join the Business Profile.

Additional notes:

  • You can change the access level of existing managers or owners later by following the same steps and selecting a different role.
  • Only the primary owner can transfer ownership of the Business Profile to another user.
Best video search engines 2024

The 10 Best Video Search Engines in 2024

In our online world, video search engines are like magical guides helping us find the videos we want to watch. But have you ever wondered why they’re so important?

Well, let’s break it down in simple terms. Imagine the internet is a huge library, and videos are the books. Now, without a search engine, finding the right book would be like trying to find a needle in a haystack! That’s where video search engines come in handy.

Video search engines can understand what we type into the search bar and show us videos that match our interests. With so many videos out there, it’s easy to get overwhelmed. But video search engines filter out the junk and show us the videos that we’re most likely to enjoy.

Ever noticed how video platforms suggest videos you might like? That’s because they learn from what you watch and suggest similar stuff. It’s like having a friend who knows your taste in videos.

Here are the top 10 video search engines in 2024.
1. Google
2. YouTube
3. Bing
4. Dailymotion
5. Vimeo
6. DuckDuckGo
7. TikTok
8. Yandex
9. Ecosia
10. Swisscows

 

Google Business Page Optimization

Google business profile optimization checklists – 2024

Optimizing your Google Business Profile is crucial for attracting local customers and improving your online visibility. Here’s a checklist to help you optimize your Google Business Profile:

1. Claim and Verify Your Business:

  • Claim ownership of your business on Google.
  • Verify your business through the provided methods (phone, mail, email, etc.).

2. Complete Your Business Information:

  • Ensure accurate business name, address, and phone number (NAP).
  • Provide a detailed and accurate business description.

3. Choose the Right Business Categories:

  • Select the most relevant primary and secondary categories for your business.

4. Add Business Hours:

  • Input your regular business hours and update them for holidays or special occasions.

5. Upload High-Quality Photos:

  • Add high-resolution images of your business, including the interior, exterior, and team members.

6. Collect and Respond to Reviews:

  • Encourage customers to leave reviews.
  • Respond promptly to both positive and negative reviews.

7. Create and Use Posts:

  • Regularly post updates, events, offers, or other relevant content.
  • Keep posts informative and engaging.

8. Utilize Q&A Section:

  • Answer questions from customers and provide helpful information.

9. Enable Messaging:

  • Turn on messaging to allow customers to contact you directly through Google.

10. Add Services/Products:

  • List the services or products you offer, along with detailed descriptions and prices.

11. Implement Attributes:

  • Utilize attributes that apply to your business (e.g., wheelchair accessible, free Wi-Fi).

12. Set Up Appointment Booking:

  • If applicable, integrate appointment booking through Google.

13. Monitor Insights:

  • Regularly check Google My Business insights to understand how users interact with your profile.

14. Optimize for SEO:

  • Use relevant keywords in your business description.
  • Ensure your business name matches the real-world name.

15. Connect Social Media:

  • Link your social media profiles to your Google Business Profile.

16. Update Information Regularly:

  • Keep all information, including hours and contact details, up to date.

17. Utilize Google My Business Website:

  • If you don’t have a website, consider using the Google My Business website feature for a basic online presence.

18. Address Duplicate Listings:

  • Identify and address any duplicate or incorrect business listings.

19. Follow Google’s Guidelines:

  • Familiarize yourself with and adhere to Google My Business guidelines.

20. Optimize for Mobile:

  • Ensure that your profile looks good and functions well on mobile devices.

Steps to Create Google Business Profile – Google My Business

Creating a Google Business Profile, also known as a Google My Business (GMB) listing, is a straightforward process. This profile allows businesses to manage their online presence on Google, including Google Maps. Here are the steps to create a Google Business Profile:

  1. Sign in to Google:
    • If you don’t have a Google account, create one. If you have an existing account, sign in.
  2. Go to Google My Business:
  3. Click on “Start Now” or “Manage now”:
    • If you’re accessing Google My Business for the first time, click on “Start Now.” If you already have an account and want to add a new business, click on “Manage now.”
  4. Enter Business Information:
    • Provide the necessary information about your business, including the business name, address, phone number, website, and category. Make sure the information is accurate and consistent with your business details.
  5. Verify Your Business:
    • Google will need to verify that you are the legitimate owner of the business. Verification can be done through various methods, such as receiving a postcard with a verification code, a phone call, or email. Follow the instructions provided during the verification process.
  6. Optimize Your Profile:
    • After verification, log in to your Google My Business account and complete your profile. Add details like business hours, photos, a description, and any other relevant information. This helps make your business profile more appealing to potential customers.
  7. Add Business Photos:
    • Upload high-quality photos of your business, including the interior, exterior, staff, and any products or services you offer. Visual content can enhance your profile and attract customers.
  8. Manage Reviews:
    • Encourage customers to leave reviews on your Google Business Profile. Respond to reviews, both positive and negative, to engage with your customers and show that you value their feedback.
  9. Regularly Update Information:
    • Keep your business information up to date, especially if there are changes in business hours, address, or contact information. This ensures that customers always have accurate information.
  10. Use Additional Features:
    • Explore additional features provided by Google My Business, such as posts, offers, and insights. These features can help you engage with your audience and track the performance of your business on Google.

By following these steps, you’ll have a fully optimized Google Business Profile that can improve your online visibility and attract potential customers.