Marketing funnel explained – How marketing funnel can help in increase in business success

A Marketing funnel is a marketing concept that describes the different stages a potential customer goes through before making a purchase. The Marketing funnel is also known as the sales funnel or purchase funnel, and it consists of several stages, each of which represents a particular point in the customer journey.

Various stages of the Marketing Funnel include:

  1. Awareness: Here at this stage, a potential customer first becomes aware of your product or service.
  2. Interest: At this stage, the potential customer has expressed interest in your product or service
  3. Consideration: This is the stage when the potential customer is seriously considering making a purchase
  4. Purchase: This is the final stage of the sales funnel when the potential customer decides to make a purchase.
  5. Post-purchase: This stage involves engaging with the customer after they have made a purchase to ensure that they are satisfied and encourage them to make additional purchases in the future.

    The goal of this funnel is to guide potential customers through each of these stages, with the ultimate goal of converting them into paying customers. By understanding the different stages of the marketing funnel, businesses can create marketing strategies and tactics that are tailored to each stage and increase their chances of success.

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