How to Sell on Amazon India – Steps & Documents required

Ecommerce

Documents Required:

To complete the Amazon India seller registration, you will generally need the following documents and information:

  • Contact Information:
    • Email address.
    • Active mobile phone number (for verification via OTP).
  • Identity Proof:
    • PAN (Permanent Account Number) card (both individual and business, if applicable).
    • Government-issued ID (such as Passport, Driver’s License, Voter ID).
  • Address Proof:
    • Official document with your business address (e.g., bank statement, electricity bill, telephone bill, credit card statement – must be dated within the last 180 days).
  • GST Registration Information (if applicable):
    • GSTIN (Goods and Services Tax Identification Number).
    • GSTIN certificate (REG-06 with Annexure A and Annexure B).
  • Bank Account Information:
    • Bank account holder’s name.
    • Bank account number.
    • IFSC (Indian Financial System Code).
    • Account type (Savings or Current).
  • Business License or Registration Details (if applicable):
    • If you are registered as a business entity (LLP, Private Limited Company, etc.), you may need to provide your company registration number and certificate of incorporation.

Once you have all these documents ready, you can start registering as a seller on Amazon.
Here are the steps

  • Register as a Seller:

    • Go to the Amazon Seller Central website for India: https://sell.amazon.in/
    • Click on “Start Selling”.
    • You can either sign in with your existing Amazon customer account or create a new one.
    • Provide the required information, which typically includes:
      • Your business name or legal name.
      • Your business address and phone number.

  • Provide GST Details:

    • Enter your Goods and Services Tax (GST) number. This is mandatory for most product categories in India.
    • If you sell GST-exempt products (like certain books), you might be able to indicate that during registration.
    • You may need to upload a copy of your GSTIN certificate (REG-06 with Annexure A and Annexure B). The accepted formats are PDF, JPG, or DOC (under 10MB). Verification can take up to 72 hours.

  • Verify GST Number:

    • After entering your GST number, you’ll likely need to verify it by uploading the GSTIN certificate.

  • Enter Your Store Name:

    • Choose a unique name for your Amazon.in store. This is how customers will see your business on Amazon. You can use your existing business name or create a new one. Amazon may also provide auto-generated suggestions.

  • Add Your Pickup Address Details:

    • Specify the address from where your products will be picked up for delivery. This can be the address registered with your GST or a different address within the same state.

  • Choose a Shipping Method:

    • Amazon offers different shipping options:
      • Easy Ship: You store and pack orders, and Amazon picks up and delivers them. You’ll be charged additional fees for this service.
      • Self Ship: You handle the storage, packing, and shipping yourself or use a third-party service.
      • Fulfillment by Amazon (FBA): You send your products to Amazon’s fulfillment centers, and they handle storage, packing, shipping, and customer service. This often makes your listings eligible for the Prime badge.

  • Add Bank Account Details:

    • Provide the details of an active bank account where Amazon will transfer your sales proceeds. You’ll need the bank account holder’s name, account number, IFSC code, and account type.

  • Select Default Tax Rate (Product Tax Code – PTC):

    • Choose the appropriate GST rate applicable to your product categories as notified by the government. This will be used for calculating taxes on your listings if you don’t specify a tax code for individual products.

  • List Your Products:

    • Once your account is set up, you can start listing your products. You can either:
      • Match an existing listing: If someone else is already selling the same product on Amazon, you can find the listing using the product’s ASIN (Amazon Standard Identification Number), UPC (Universal Product Code), EAN (European Article Number), or ISBN (International Standard Book Number) and add your offer (price, quantity, shipping options).
      • Create a new listing: If your product is new to Amazon, you’ll need to create a detailed listing with:
        • Title: A concise and informative title (up to 200 characters, with the first letter of each word capitalized).
        • Images: High-quality product images (at least 500 x 500 pixels, ideally 1000 x 1000 for better quality). Follow Amazon’s image guidelines. You can upload multiple images.
        • Variations (if applicable): If your product comes in different colors, sizes, etc., you can create variations within a single listing.
        • Bullet Points: Short, descriptive sentences highlighting the key features and benefits of your product.
        • Description: A more detailed description of your product, using relevant keywords to improve searchability.
        • Price: Your selling price for the product.
        • SKU (Stock Keeping Unit): A unique identifier you assign to your product to manage your inventory. If you don’t provide one, Amazon will generate one for you.
        • Product Identifiers (if applicable): GTINs like UPC, EAN, or ISBN. If your product doesn’t have these, you might need to apply for a GTIN exemption.
        • Maximum Retail Price (MRP): This is a mandatory field for most categories (excluding books).

  • Launch Your Store:

    • After listing at least one product, you can launch your store and start selling.

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